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Back in businessBaking since 1917 · Beatrice, Nebraska

Yes — we're back in business.

Grandma's ovens in Beatrice are warm again. The same recipe since 1917 — Grandma's Original fruitcake, our sliced Snack Pack and three holiday breads — baked by hand and shipped fresh to your door.

Order by Dec 5 for delivery before Christmas · last orders Dec 12
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Slices of Grandma's Original fruitcake in front of a lit Christmas tree
Fresh from our Beatrice bakery · limited quantitiesDelivers in December

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Each gift goes to its own address, arrives the week you choose, and carries your note on Grandma's story card. One checkout for everyone.

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✦ A Holiday Gift ✦
ToMargaret
Merry Christmas! This was Mom's favorite every year — I thought it might bring back a few happy memories of her kitchen.
FromHelen
Keep refrigerated at least 24 hours before slicing. Use a straight-edge knife for best results.
Grandma's Bake Shoppe
grandmasbakeshoppe.com · (402) 627-8874
As Seen On
Food NetworkABCA&EQVCMidwest LivingNebraska Life MagazineStyleCabela's
Featured on the Food Network, Food Factory, ABC, CBS and in Midwest Living magazine · Rated Excellent on Trustpilot
Our Rich History · Est. 1917

More than a century of the very same recipe

From a grandmother's cookbook to kitchens across America, Grandma's fruitcake has been part of family holidays for over a hundred years. Take a look inside the bakery where it's still made.

Welcome to our world of YUM: inside Beatrice Bakery, Beatrice, Nebraska
  1. 1917
    A recipe is found
    Two brothers discover a family fruitcake recipe in their grandmother's cookbook. It takes off.
  2. 1964
    Home in Beatrice, Nebraska
    Needing a bigger bakery, they bring the recipe to Beatrice, where it is still baked today.
  3. QVC
    America's holiday table
    Featured on QVC and shared by families coast to coast, year after year.
  4. Today
    Still made by hand
    67% fruit and nuts: large cherries, pineapple, golden raisins, pecans and walnuts. Not one thing changed.

“Someone who loves you sent you a little piece of that history.”Printed on every story card

Call (402) 627-8874
Questions or ordering by phone · Mon – Fri, 8 AM – 4 PM CST
What Our Customers Say

Loved for generations

★★★★★4.7 out of 5 · 5,200+ reviews on Trustpilot
★★★★★
“As a repeat customer, I experienced exceptional service ordering by phone. I kept one fruitcake and gave the other four as special gifts that were greatly appreciated.”
Repeat customer · via Trustpilot
★★★★★
“I've been eating fruitcake for over 65 years… Since trying Beatrice Bakery fruitcake many years ago, I will eat nothing else.”
Verified customer · via Trustpilot
★★★★★
“3rd year ordering from Beatrice Bakery. I have always been pleased with everything I have gotten, and anyone I've gifted to has had nothing but great things to say.”
Verified customer · via Trustpilot
★★★★★
“We have been ordering Grandma's Fruitcake for over 40 years… We absolutely love this fruitcake.”
Longtime customer · via Trustpilot
★★★★★
“I order fruitcakes from this company every year. They are the best. Customer service is outstanding, including keeping me updated about the status of my orders.”
Yearly customer · via Trustpilot
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Historic newspaper photo of the bakery block on Fifth and Market corner
The bakery block on Fifth & Market — from our archives
The Story of Our Famous Fruitcake

It began with a grandmother's cookbook

Our recipe dates back to 1917, when two German brothers — the Lantz brothers — discovered a family fruitcake recipe in their grandmother's cookbook. It took off, and they soon needed a bigger bakery. In 1964 their search brought them to Beatrice, Nebraska, where it's still baked today.

The bakery changed names and owners over the years, but the original recipe never changed — 67% fruit and nuts, with large cherries, pineapple, golden raisins, pecans and walnuts.

1917The recipe is born
1964Beatrice, Nebraska
100+Years, same recipe
Wholesale

For all wholesale orders, please email us at wholesale@beatricebakery.com

Call (402) 627-8874
Questions or ordering by phone · Mon – Fri, 8 AM – 4 PM CST

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(402) 627-8874
Mon – Fri, 8 AM – 4 PM CST